craig mac


Our aim is to provide you with a dynamic, simple and cost-effective online marketing platform for your fitness business.img

- Craig Mac

About GoFitnessMarketing

What can GoFitnessMarketing do for your business?

GoFitnessMarketing provides you with the marketing tools to not only give your business a solid foundation, but to project and connect your solution through to your (local) target market efficiently and cost-effectively.

Founded by UK health club operator and fitness business expert Craig Mac in 2004, GoFitnessMarketing is an accumulation of successful fitness business strategies and resources which include the GymLink Australia Lead Maximiser Program, the GYMLINKsites website design agency and the What's New in Fitness (WNiF) industry news and fitness supplier portal.

The website is home to Australia's largest and most comprehensive Fitness Equipment Suppler Guide and in addition to the industry's most trusted monthly newsletter (with over 8,000 fitness manager, owner subscribers) provides a daily update of news and articles from authors in Australia and around the globe.


GymLink Business Centre website highlights

Online Fitness Supplier Directory
Over 1,700 supplier businesses, this is the "online expo of fitness suppliers". Australia's most comprehensive directory of fitness supplier products and services. If you can't find it here, it doesn't exist!

Printed Fitness Supplier Directory & Buyers Guide
Printed annually with a distribution 12,500, this unique publication, since its launch in July 2008, has become the 'bible' of credible suppliers and a hands-on reference publication with a 12-month shelf life for businesses sourcing fitness supplier solutions.

Fitness Business e-Newsletter
Boasting over 9,000 subscribers, this is Australia's most read electronic fitness business publication. A free resource, GymLink encourage all fitness business owners, managers and industry professionals to subscribe to this free e-newsletter.

Online Lead Generation Solutions
GymLink Australia are the leader in online fitness advertising and lead generation solutions. The premium GymLink service, the Lead Maximiser Program ™ generates thousands of leads every week for over 1,200 clients.

Website Design
Having specialised in online lead generation for every sector of the fitness industry, GymLink Australia now offers dynamic, inspiring and professional website design solutions for every type of fitness business. Covering all aspects from registering your domain name, designing your website, hosting it for you and providing support whenever you need it, this is a complete and cost-effective package solution without any compromise to quality.

Lead Boxes
Australia's No.1 supplier of lead boxes and lead box accessories to gyms and health clubs, aquatic and council centres, personal trainers and studios, public and private schools and more. Lead boxes are a low cost and highly effective method to generate leads and enquiries from an often neglected source - your local community.